Case · Celebrity Endorsement
Saina Nehwal features in Bachpan campaign film, a celebrity collaboration from Colatch campaign work. The film is on the right.
Bachpan · featuring Saina Nehwal · 2024
What happened
A campaign film built around a familiar face.
Saina Nehwal features in Bachpan campaign film, a celebrity collaboration from Colatch campaign work. The film is on the right.
Why it works
The read.
A film with a recognised, trusted face is the fastest way to move a brand from unknown to bankable, because credibility transfers in the first few seconds.
At a glance
The collaboration.
Cast the right face
Ready to scale with the right face?
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